{"id":2055,"date":"2026-09-30T14:38:02","date_gmt":"2026-09-30T14:38:02","guid":{"rendered":"https:\/\/mproficz.com\/en_gb\/?page_id=2055"},"modified":"2026-09-30T14:38:03","modified_gmt":"2026-09-30T14:38:03","slug":"kinepolis","status":"publish","type":"page","link":"https:\/\/mproficz.com\/fr\/work\/kinepolis\/","title":{"rendered":"Kin\u00e9polis"},"content":{"rendered":"<div class=\"wp-block-group alignfull mp-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns mp-case is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column mp-case-aside is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:220px\">\n<div class=\"wp-block-group mp-case-nav\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-case-back wp-block-paragraph\"><a href=\"https:\/\/mproficz.com\/fr\/\">\u2190 Back to work<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#overview\">Overview<\/a><\/li>\n\n\n\n<li><a href=\"#problem\">The problem<\/a><\/li>\n\n\n\n<li><a href=\"#benchmark\">Benchmark<\/a><\/li>\n\n\n\n<li><a href=\"#flow\">The flow<\/a><\/li>\n\n\n\n<li><a href=\"#seats\">Seat selection<\/a><\/li>\n\n\n\n<li><a href=\"#ui\">UI direction<\/a><\/li>\n\n\n\n<li><a href=\"#screens\">The screens<\/a><\/li>\n\n\n\n<li><a href=\"#outcome\">Outcome<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column mp-case-main is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"top\" class=\"wp-block-group mp-case-section mp-case-hero\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\">Kin\u00e9polis<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Streamlining the ticket purchase flow<\/h1>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile mp-figure-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"858\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-home.png\" alt=\"Redesigned home screen with a featured film poster and new releases\" class=\"wp-image-2040\" style=\"width:400px;height:auto\" title=\"Kin\u00e9polis\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-home.png 404w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-home-141x300.png 141w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-home-6x12.png 6w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><figcaption class=\"wp-element-caption\">Home<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"858\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-session.png\" alt=\"Session screen to choose the cinema, date and time on one page\" class=\"wp-image-2048\" style=\"width:400px;height:auto\" title=\"Kin\u00e9polis\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-session.png 404w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-session-141x300.png 141w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-session-6x12.png 6w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><figcaption class=\"wp-element-caption\">Cinema, date and time<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"858\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-seats.png\" alt=\"Seat selection screen with a seat map and a legend\" class=\"wp-image-2043\" style=\"width:400px;height:auto\" title=\"Kin\u00e9polis\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-seats.png 404w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-seats-141x300.png 141w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-seats-6x12.png 6w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><figcaption class=\"wp-element-caption\">Seat selection<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile mp-case-facts is-layout-flex wp-container-core-columns-is-layout-343059db wp-block-columns-is-layout-flex\" style=\"margin-top:32px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-fact-label wp-block-paragraph\">Role<\/p>\n\n\n\n<p class=\"mp-fact-value wp-block-paragraph\">UI\u00b7X Designer, team project<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-fact-label wp-block-paragraph\">Timeline<\/p>\n\n\n\n<p class=\"mp-fact-value wp-block-paragraph\">Feb 2024<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-fact-label wp-block-paragraph\">Place<\/p>\n\n\n\n<p class=\"mp-fact-value wp-block-paragraph\">Brussels, Belgium<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-fact-label wp-block-paragraph\">Scope<\/p>\n\n\n\n<p class=\"mp-fact-value wp-block-paragraph\">UX benchmark, user flow, hi-fi prototype<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-fact-label wp-block-paragraph\">Audience<\/p>\n\n\n\n<p class=\"mp-fact-value wp-block-paragraph\">Gen Z moviegoers<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"overview\" class=\"wp-block-group mp-case-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\">Overview<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">One journey: from choosing a film to holding a ticket<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This case study focuses on the core journey of the Kin\u00e9polis mobile app: buying a cinema ticket. In a team, we redesigned the path from movie selection to payment, with a Gen Z user in mind, and took it to a high-fidelity prototype.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal was a fast, effortless and enjoyable purchase, one that helps conversion on mobile and leaves moviegoers happier across every Kin\u00e9polis theatre.<\/p>\n<\/div><\/div>\n\n\n\n<div id=\"problem\" class=\"wp-block-group mp-case-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\">The problem<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Friction at the worst possible moment<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The existing flow suffered from friction that led to high abandonment, especially at peak times, exactly when people are trying to catch a showing.<\/p>\n\n\n\n<div class=\"wp-block-group mp-figure\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-native-app-scaled.png\" alt=\"Eight screens of the original Kin\u00e9polis mobile app\" class=\"wp-image-2038\" title=\"Kin\u00e9polis\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-native-app-scaled.png 2560w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-native-app-300x200.png 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-native-app-1024x683.png 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-native-app-768x512.png 768w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-native-app-1536x1024.png 1536w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-native-app-2048x1366.png 2048w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-native-app-18x12.png 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">The original Kin\u00e9polis app<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<p class=\"mp-lede wp-block-paragraph\" style=\"margin-top:32px\">Walking through the original app, the friction was easy to point at:<\/p>\n\n\n\n<ul class=\"wp-block-list mp-list\">\n<li>Buying a ticket was one of three equal buttons at the bottom of the film page, next to \u201cseen it\u201d and \u201cwant to see\u201d.<\/li>\n\n\n\n<li>Cinema and date each had their own scrolling picker, followed by a long list of versions and showtimes.<\/li>\n\n\n\n<li>Checkout left the dark app for a light web flow counted in five steps, opening on a promo code field before any fares.<\/li>\n\n\n\n<li>The seat map needed zoom buttons, a \u201cclick and drag to navigate\u201d hint and a checkbox to sit together.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile mp-figure-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1334\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-film-page.png\" alt=\"Original app: film page with the ticket button among three bottom actions\" class=\"wp-image-2052\" style=\"width:400px;height:auto\" title=\"Kin\u00e9polis\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-film-page.png 750w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-film-page-169x300.png 169w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-film-page-576x1024.png 576w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-film-page-7x12.png 7w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption class=\"wp-element-caption\">Buy button hidden in the bottom bar<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1334\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-cinema-picker.png\" alt=\"Original app: cinema chosen with a scrolling picker\" class=\"wp-image-2050\" style=\"width:400px;height:auto\" title=\"Kin\u00e9polis\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-cinema-picker.png 750w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-cinema-picker-169x300.png 169w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-cinema-picker-576x1024.png 576w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-cinema-picker-7x12.png 7w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption class=\"wp-element-caption\">Cinema picker<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1334\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-date-picker.png\" alt=\"Original app: date chosen with a second scrolling picker\" class=\"wp-image-2051\" style=\"width:400px;height:auto\" title=\"Kin\u00e9polis\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-date-picker.png 750w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-date-picker-169x300.png 169w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-date-picker-576x1024.png 576w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-date-picker-7x12.png 7w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption class=\"wp-element-caption\">Date picker<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"mp-lede wp-block-paragraph\" style=\"margin-top:48px\">That gave the project three objectives.<\/p>\n\n\n\n<div class=\"wp-block-columns mp-steps is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-step-index wp-block-paragraph\">01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimise the funnel<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Turn scattered steps into one clear, linear progression from film to payment, to cut decision fatigue and drop-offs.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-step-index wp-block-paragraph\">02<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fix seat selection<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Rethink the seating chart for a phone, so people pick the right seats quickly, without scrolling or pinching.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-step-index wp-block-paragraph\">03<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make it clear and fast<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Immediate feedback, better loading states and a visual hierarchy that makes ticket types, prices and offers obvious.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"benchmark\" class=\"wp-block-group mp-case-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\">Benchmark<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Looking at what already exists<\/h2>\n\n\n\n<p class=\"mp-lede wp-block-paragraph\">Before drawing anything, we looked at the current Kin\u00e9polis app, its competitors, and what users were already saying about it.<\/p>\n\n\n\n<ul class=\"wp-block-list mp-list\">\n<li>The current Kin\u00e9polis app: its visuals, and the problems users run into.<\/li>\n\n\n\n<li>Similar apps, UGC, Path\u00e9 and Allocin\u00e9: what blocks people and what works.<\/li>\n\n\n\n<li>Online reviews, read for user experience issues, to spot the major pain points.<\/li>\n\n\n\n<li>Design references from Pinterest, Behance and others, to see what attracts and pleases.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div id=\"flow\" class=\"wp-block-group mp-case-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\">The flow<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">One linear path, drawn first<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We mapped the journey from opening the app to paying: browse or search, pick a film, then session, seats and confirmation in a single modal before payment. Changing your mind sends you back one step, not back to the start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cinema, date and time now live on one screen instead of two pickers and a list, and the whole purchase stays inside the app.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The flow sat inside five epics that framed the wider app:<\/p>\n\n\n\n<ul class=\"wp-block-list mp-list\">\n<li>Selecting and buying tickets<\/li>\n\n\n\n<li>Managing the user profile<\/li>\n\n\n\n<li>Notifications and recommendations<\/li>\n\n\n\n<li>Theatres and showtimes<\/li>\n\n\n\n<li>Payment and security<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group mp-figure\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full mp-figure-frame\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"743\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-user-flow-scaled.png\" alt=\"User flow from opening the app to payment, through film, session and seat selection\" class=\"wp-image-2039\" title=\"Kin\u00e9polis\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-user-flow-scaled.png 2560w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-user-flow-300x87.png 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-user-flow-1024x297.png 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-user-flow-768x223.png 768w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-user-flow-1536x446.png 1536w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-user-flow-2048x595.png 2048w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-user-flow-18x5.png 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">Ticket purchase user flow<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"seats\" class=\"wp-block-group mp-case-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\">Seat selection<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A seat map that fits in your hand<\/h2>\n\n\n\n<p class=\"mp-lede wp-block-paragraph\">The whole room fits on one screen. No pinching, no sideways scrolling.<\/p>\n\n\n\n<ul class=\"wp-block-list mp-list\">\n<li>Tickets come first, so the app knows how many seats you need before you see the map.<\/li>\n\n\n\n<li>A counter shows how many seats are left to pick, and the screen position is always visible.<\/li>\n\n\n\n<li>Three states only, available, selected and taken, with a legend underneath.<\/li>\n\n\n\n<li>One button to move on: proceed to payment.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile mp-figure-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1334\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-tickets.png\" alt=\"Original app: ticket step 1 of 5, opening on a promo code field\" class=\"wp-image-2054\" style=\"width:400px;height:auto\" title=\"Kin\u00e9polis\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-tickets.png 750w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-tickets-169x300.png 169w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-tickets-576x1024.png 576w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-tickets-7x12.png 7w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption class=\"wp-element-caption\">Before: tickets, step 1 of 5<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"858\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-tickets.png\" alt=\"Ticket selection screen with fares and a running total\" class=\"wp-image-2042\" style=\"width:400px;height:auto\" title=\"Kin\u00e9polis\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-tickets.png 404w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-tickets-141x300.png 141w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-tickets-6x12.png 6w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><figcaption class=\"wp-element-caption\">After: fares and a running total<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile mp-figure-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1334\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-seats.png\" alt=\"Original app: seat map with zoom buttons and a drag-to-navigate hint\" class=\"wp-image-2053\" style=\"width:400px;height:auto\" title=\"Kin\u00e9polis\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-seats.png 750w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-seats-169x300.png 169w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-seats-576x1024.png 576w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-old-seats-7x12.png 7w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption class=\"wp-element-caption\">Before: zoom and drag to find a seat<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"858\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-seats.png\" alt=\"Seat selection screen with a seat map and a legend\" class=\"wp-image-2043\" style=\"width:400px;height:auto\" title=\"Kin\u00e9polis\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-seats.png 404w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-seats-141x300.png 141w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-seats-6x12.png 6w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><figcaption class=\"wp-element-caption\">After: the whole room on one screen<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"ui\" class=\"wp-block-group mp-case-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\">UI direction<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dark like the room, one colour for action<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A deep navy background lets the posters do the work, the way a cinema lets the screen do the work. A single orange is reserved for the next step, so there is never any doubt about where to tap.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prices sit next to each fare, the total updates as you go, and the confirmation screen repeats everything you need at the door: film, seat, row, date and cinema.<\/p>\n<\/div><\/div>\n\n\n\n<div id=\"screens\" class=\"wp-block-group mp-case-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\">The screens<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The full purchase, step by step<\/h2>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile mp-figure-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"858\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-home.png\" alt=\"Redesigned home screen with a featured film poster and new releases\" class=\"wp-image-2040\" title=\"Kin\u00e9polis\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-home.png 404w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-home-141x300.png 141w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-home-6x12.png 6w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><figcaption class=\"wp-element-caption\">1. Home<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"858\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-search.png\" alt=\"Search screen showing a film result\" class=\"wp-image-2047\" title=\"Kin\u00e9polis\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-search.png 404w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-search-141x300.png 141w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-search-6x12.png 6w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><figcaption class=\"wp-element-caption\">2. Search<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"854\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-film-page.png\" alt=\"Film page with synopsis, cast and a buy ticket button\" class=\"wp-image-2041\" title=\"Kin\u00e9polis\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-film-page.png 404w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-film-page-142x300.png 142w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-film-page-6x12.png 6w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><figcaption class=\"wp-element-caption\">3. Film page<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile mp-figure-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"858\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-session.png\" alt=\"Session screen to choose the cinema, date and time on one page\" class=\"wp-image-2048\" title=\"Kin\u00e9polis\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-session.png 404w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-session-141x300.png 141w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-session-6x12.png 6w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><figcaption class=\"wp-element-caption\">4. Cinema, date and time<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"858\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-tickets.png\" alt=\"Ticket selection screen with fares and a running total\" class=\"wp-image-2042\" title=\"Kin\u00e9polis\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-tickets.png 404w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-tickets-141x300.png 141w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-tickets-6x12.png 6w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><figcaption class=\"wp-element-caption\">5. Tickets<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"858\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-seats.png\" alt=\"Seat selection screen with a seat map and a legend\" class=\"wp-image-2043\" title=\"Kin\u00e9polis\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-seats.png 404w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-seats-141x300.png 141w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-seats-6x12.png 6w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><figcaption class=\"wp-element-caption\">6. Seats<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile mp-figure-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"858\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-payment.png\" alt=\"Payment screen with order summary, payment methods and card details\" class=\"wp-image-2046\" title=\"Kin\u00e9polis\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-payment.png 404w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-payment-141x300.png 141w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-payment-6x12.png 6w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><figcaption class=\"wp-element-caption\">7. Payment<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"858\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-confirmation.png\" alt=\"Purchase confirmation screen with film, seat, row, date and cinema\" class=\"wp-image-2045\" title=\"Kin\u00e9polis\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-confirmation.png 404w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-confirmation-141x300.png 141w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-confirmation-6x12.png 6w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><figcaption class=\"wp-element-caption\">8. Confirmation<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"858\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-signup.png\" alt=\"Account creation screen\" class=\"wp-image-2049\" title=\"Kin\u00e9polis\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-signup.png 404w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-signup-141x300.png 141w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/kinepolis-signup-6x12.png 6w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><figcaption class=\"wp-element-caption\">Account creation<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"outcome\" class=\"wp-block-group mp-case-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\">Outcome<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What we delivered<\/h2>\n\n\n\n<div class=\"wp-block-columns mp-metrics is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-metric-num wp-block-paragraph\">4<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cinema apps benchmarked, Kin\u00e9polis included, before any design work.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-metric-num wp-block-paragraph\">5<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Epics framing the app, with ticket purchase as the core journey.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-metric-num wp-block-paragraph\">11<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">High-fidelity screens, from home and search to payment and confirmation.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group mp-case-section mp-case-next\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\">Next case study<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Denti\u2019Cab, booking a dentist without the phone call<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mproficz.com\/fr\/denticab\/\">Read it<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mproficz.com\/fr\/\">All work<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u2190 Back to work Kin\u00e9polis Streamlining the ticket purchase flow Role UI\u00b7X Designer, team project Timeline Feb 2024 Place Brussels, Belgium Scope UX benchmark, user flow, hi-fi prototype Audience Gen Z moviegoers Overview One journey: from choosing a film to holding a ticket This case study focuses on the core journey of the Kin\u00e9polis mobile &#8230; <a title=\"Kin\u00e9polis\" class=\"read-more\" href=\"https:\/\/mproficz.com\/fr\/work\/kinepolis\/\" aria-label=\"En savoir plus sur Kin\u00e9polis\">Lire la suite<\/a><\/p>","protected":false},"author":2,"featured_media":0,"parent":23,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2055","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/mproficz.com\/fr\/wp-json\/wp\/v2\/pages\/2055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mproficz.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mproficz.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mproficz.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mproficz.com\/fr\/wp-json\/wp\/v2\/comments?post=2055"}],"version-history":[{"count":1,"href":"https:\/\/mproficz.com\/fr\/wp-json\/wp\/v2\/pages\/2055\/revisions"}],"predecessor-version":[{"id":2056,"href":"https:\/\/mproficz.com\/fr\/wp-json\/wp\/v2\/pages\/2055\/revisions\/2056"}],"up":[{"embeddable":true,"href":"https:\/\/mproficz.com\/fr\/wp-json\/wp\/v2\/pages\/23"}],"wp:attachment":[{"href":"https:\/\/mproficz.com\/fr\/wp-json\/wp\/v2\/media?parent=2055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}