{"id":2027,"date":"2026-09-30T14:18:41","date_gmt":"2026-09-30T14:18:41","guid":{"rendered":"https:\/\/mproficz.com\/en_gb\/?page_id=2027"},"modified":"2026-09-30T14:18:55","modified_gmt":"2026-09-30T14:18:55","slug":"esther-proficz","status":"publish","type":"page","link":"https:\/\/mproficz.com\/en_gb\/work\/esther-proficz\/","title":{"rendered":"Esther Proficz"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull mp-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns mp-case is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column mp-case-aside is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:220px\">\n<div class=\"wp-block-group mp-case-nav\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-case-back wp-block-paragraph\"><a href=\"\/\">\u2190 Back to work<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#overview\">Overview<\/a><\/li>\n\n\n\n<li><a href=\"#first-version\">First version<\/a><\/li>\n\n\n\n<li><a href=\"#research\">Research<\/a><\/li>\n\n\n\n<li><a href=\"#logo\">The logo<\/a><\/li>\n\n\n\n<li><a href=\"#ui\">UI direction<\/a><\/li>\n\n\n\n<li><a href=\"#screens\">The screens<\/a><\/li>\n\n\n\n<li><a href=\"#outcome\">Outcome<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column mp-case-main is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"top\" class=\"wp-block-group mp-case-section mp-case-hero\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\">Esther Proficz<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">A coaching brand that feels like a conversation<\/h1>\n\n\n\n<div class=\"wp-block-group mp-figure\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1440\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-hero-mockup.jpg\" alt=\"Esther Proficz coaching website homepage in a browser\" class=\"wp-image-2017\" title=\"Esther Proficz\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-hero-mockup.jpg 2400w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-hero-mockup-300x180.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-hero-mockup-1024x614.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-hero-mockup-768x461.jpg 768w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-hero-mockup-1536x922.jpg 1536w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-hero-mockup-2048x1229.jpg 2048w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-hero-mockup-18x12.jpg 18w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><figcaption class=\"wp-element-caption\">Final homepage<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile mp-case-facts is-layout-flex wp-container-core-columns-is-layout-343059db wp-block-columns-is-layout-flex\" style=\"margin-top:32px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-fact-label wp-block-paragraph\">Role<\/p>\n\n\n\n<p class=\"mp-fact-value wp-block-paragraph\">Brand &amp; web designer<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-fact-label wp-block-paragraph\">Timeline<\/p>\n\n\n\n<p class=\"mp-fact-value wp-block-paragraph\">Dec 2021 to 2022<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-fact-label wp-block-paragraph\">Place<\/p>\n\n\n\n<p class=\"mp-fact-value wp-block-paragraph\">Brussels, Belgium<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-fact-label wp-block-paragraph\">Scope<\/p>\n\n\n\n<p class=\"mp-fact-value wp-block-paragraph\">Logo, illustration, UI design<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-fact-label wp-block-paragraph\">Languages<\/p>\n\n\n\n<p class=\"mp-fact-value wp-block-paragraph\">French<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"overview\" class=\"wp-block-group mp-case-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\">Overview<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Career coaching and the Enneagram, for teens and adults<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esther Proficz coaches teenagers facing their first study choice, young adults who no longer recognise themselves in the path they started, and adults thinking about a career change. She also works with the Enneagram and MBTI, alone or with couples.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She needed a website and an identity that were hers: not stock photos of signposts, but visuals that explain what it feels like to be lost, and what it feels like to be accompanied out of it.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/estherproficz.com\" target=\"_blank\" rel=\"noreferrer noopener\">Visit the site<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"first-version\" class=\"wp-block-group mp-case-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\">First version<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where I started, self-taught<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I built the first version in December 2021, while taking my first steps in web design. A few tutorials in, it worked: clear sections for school orientation, career change and self-knowledge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also looked like every other coaching site. Stock imagery, no identity, and nothing that said who Esther was or how she works.<\/p>\n\n\n\n<div class=\"wp-block-group mp-figure\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-first-version.jpg\" alt=\"First version of the website on three screens\" class=\"wp-image-2018\" title=\"Esther Proficz\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-first-version.jpg 2000w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-first-version-300x200.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-first-version-1024x682.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-first-version-768x512.jpg 768w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-first-version-1536x1024.jpg 1536w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-first-version-18x12.jpg 18w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">First version, December 2021<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group mp-callout\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\">The reframe<\/p>\n\n\n\n<p class=\"mp-callout-text wp-block-paragraph\">With new skills, I started again from the brand rather than from the page: a new identity, hand-drawn illustrations and a new format.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"research\" class=\"wp-block-group mp-case-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\">Research<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Orientation, youth, paths<\/h2>\n\n\n\n<p class=\"mp-lede wp-block-paragraph\">Online courses, graphic design references, competitor analysis. I needed to know what the landscape looked like before adding to it.<\/p>\n\n\n\n<ul class=\"wp-block-list mp-list\">\n<li>Coaching and orientation sites tend to lead with credentials and stock photography, and bury the practical details.<\/li>\n\n\n\n<li>The audience is split: a 16-year-old and a 45-year-old considering a career change need to recognise themselves fast.<\/li>\n\n\n\n<li>The mood had to be dynamic without shouting: lively colours, not garish ones, and some softness.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns mp-figure-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-xd-trials.jpg\" alt=\"Early design trials for the second version\" class=\"wp-image-2019\" title=\"Esther Proficz\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-xd-trials.jpg 2000w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-xd-trials-300x200.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-xd-trials-1024x682.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-xd-trials-768x512.jpg 768w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-xd-trials-1536x1024.jpg 1536w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-xd-trials-18x12.jpg 18w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">First trials, Adobe XD, 2022<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1430\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-illustrations.jpg\" alt=\"Four hand-drawn illustrations about orientation on tablets\" class=\"wp-image-2020\" title=\"Esther Proficz\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-illustrations.jpg 2000w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-illustrations-300x215.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-illustrations-1024x732.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-illustrations-768x549.jpg 768w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-illustrations-1536x1098.jpg 1536w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-illustrations-18x12.jpg 18w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">Illustrations drawn in Procreate<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"logo\" class=\"wp-block-group mp-case-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\">The logo<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Two figures, the same size<\/h2>\n\n\n\n<p class=\"mp-lede wp-block-paragraph\">The logo went from sketches to a dozen colour and shape variations before settling on the idea that carries the whole brand.<\/p>\n\n\n\n<div class=\"wp-block-columns mp-steps is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-step-index wp-block-paragraph\">01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sketch the idea<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Question marks, a path, an arrow that loops back up: the first drawings were about moving from doubt to direction.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-step-index wp-block-paragraph\">02<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Simplify<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The background shape disappeared. What stayed was the circle and the two figures inside it.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns mp-steps is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-step-index wp-block-paragraph\">03<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make them equal<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Coaching is done by two people. Both figures are the same size, because neither is above the other.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-step-index wp-block-paragraph\">04<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keep the hand<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The pencil texture stayed, so the logo sits naturally next to the illustrations.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns mp-figure-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-logo-sketches-rotated.jpg\" alt=\"Hand-drawn logo sketches in a notebook\" class=\"wp-image-2021\" title=\"Esther Proficz\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-logo-sketches-rotated.jpg 1600w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-logo-sketches-300x225.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-logo-sketches-1024x768.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-logo-sketches-768x576.jpg 768w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-logo-sketches-1536x1152.jpg 1536w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-logo-sketches-16x12.jpg 16w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">Brainstorming the main ideas<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-logo-explorations.jpg\" alt=\"Two cards showing numbered logo colour and shape variations\" class=\"wp-image-2022\" title=\"Esther Proficz\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-logo-explorations.jpg 2000w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-logo-explorations-300x200.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-logo-explorations-1024x682.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-logo-explorations-768x512.jpg 768w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-logo-explorations-1536x1024.jpg 1536w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-logo-explorations-18x12.jpg 18w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">Logo explorations<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group mp-figure\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"269\" height=\"260\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-logo-final.png\" alt=\"Final Esther Proficz logo: two figures inside a circle with an arrow\" class=\"wp-image-2023\" style=\"width:200px\" title=\"Esther Proficz\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-logo-final.png 269w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-logo-final-12x12.png 12w\" sizes=\"auto, (max-width: 269px) 100vw, 269px\" \/><figcaption class=\"wp-element-caption\">Final logo<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"ui\" class=\"wp-block-group mp-case-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\">UI direction<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Orange for energy, blue for trust<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The palette comes straight from the illustrations: a warm orange for headings and calls to action, a calm blue for text and structure, and a soft grey instead of pure white.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poppins, in two weights, keeps the type round and friendly without competing with the drawings.<\/p>\n\n\n\n<div class=\"wp-block-group mp-figure\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1289\" height=\"456\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-colours.jpg\" alt=\"Colour palette: orange ED7425, blue 3C5EA8, light grey F3F3F4\" class=\"wp-image-2024\" title=\"Esther Proficz\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-colours.jpg 1289w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-colours-300x106.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-colours-1024x362.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-colours-768x272.jpg 768w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-colours-18x6.jpg 18w\" sizes=\"auto, (max-width: 1289px) 100vw, 1289px\" \/><figcaption class=\"wp-element-caption\">Colours<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group mp-figure\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1157\" height=\"456\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-typography.jpg\" alt=\"Poppins typeface specimen\" class=\"wp-image-2025\" title=\"Esther Proficz\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-typography.jpg 1157w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-typography-300x118.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-typography-1024x404.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-typography-768x303.jpg 768w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-typography-18x7.jpg 18w\" sizes=\"auto, (max-width: 1157px) 100vw, 1157px\" \/><figcaption class=\"wp-element-caption\">Typography<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"screens\" class=\"wp-block-group mp-case-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\">The screens<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where it landed<\/h2>\n\n\n\n<p class=\"mp-lede wp-block-paragraph\">Services are split into tabs, so visitors pick the profile they recognise themselves in before reading anything. Each tab answers the same three questions: for whom, where, and in practice.<\/p>\n\n\n\n<div class=\"wp-block-columns mp-figure-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column mp-figure-scroll is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-homepage-full.jpg\" alt=\"Full homepage of the redesigned website\" class=\"wp-image-2029\" title=\"Esther Proficz\" \/><figcaption class=\"wp-element-caption\">Homepage, full page<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column mp-figure-scroll is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1482\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-services-tabs.jpg\" alt=\"Services section with tabs for orientation and Enneagram\" class=\"wp-image-2026\" title=\"Esther Proficz\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-services-tabs.jpg 2000w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-services-tabs-300x222.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-services-tabs-1024x759.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-services-tabs-768x569.jpg 768w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-services-tabs-1536x1138.jpg 1536w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-services-tabs-16x12.jpg 16w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">Services, split by profile<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns mp-figure-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1482\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-profile-section.jpg\" alt=\"About section with accordion for certifications, tools and background\" class=\"wp-image-2028\" title=\"Esther Proficz\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-profile-section.jpg 2000w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-profile-section-300x222.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-profile-section-1024x759.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-profile-section-768x569.jpg 768w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-profile-section-1536x1138.jpg 1536w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-profile-section-16x12.jpg 16w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">About, with an accordion<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-business-card.jpg\" alt=\"Double-sided business card mockup\" class=\"wp-image-2030\" title=\"Esther Proficz\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-business-card.jpg 2000w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-business-card-300x300.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-business-card-1024x1024.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-business-card-150x150.jpg 150w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-business-card-768x768.jpg 768w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-business-card-1536x1536.jpg 1536w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/ep-business-card-12x12.jpg 12w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">Business card, front and back<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"outcome\" class=\"wp-block-group mp-case-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\">Outcome<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What changed<\/h2>\n\n\n\n<div class=\"wp-block-columns mp-metrics is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-metric-num wp-block-paragraph\">2<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Versions of the site, from a self-taught first draft to a brand-led redesign.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-metric-num wp-block-paragraph\">3<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Audiences, teens, adults and couples, each finding their own way in.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-metric-num wp-block-paragraph\">1<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visual language, shared by the logo, the illustrations, the site and the business cards.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group mp-case-section mp-case-next\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\">Next case study<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PGR Br\u00f3dno, increasing customer reservations<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/work\/pgr-brodno\/\">Read it<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/\">All work<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 Back to work Esther Proficz A coaching brand that feels like a conversation Role Brand &amp; web designer Timeline Dec 2021 to 2022 Place Brussels, Belgium Scope Logo, illustration, UI design Languages French Overview Career coaching and the Enneagram, for teens and adults Esther Proficz coaches teenagers facing their first study choice, young adults &#8230; <a title=\"Esther Proficz\" class=\"read-more\" href=\"https:\/\/mproficz.com\/en_gb\/work\/esther-proficz\/\" aria-label=\"Read more about Esther Proficz\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":23,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2027","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/mproficz.com\/en_gb\/wp-json\/wp\/v2\/pages\/2027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mproficz.com\/en_gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mproficz.com\/en_gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mproficz.com\/en_gb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mproficz.com\/en_gb\/wp-json\/wp\/v2\/comments?post=2027"}],"version-history":[{"count":2,"href":"https:\/\/mproficz.com\/en_gb\/wp-json\/wp\/v2\/pages\/2027\/revisions"}],"predecessor-version":[{"id":2032,"href":"https:\/\/mproficz.com\/en_gb\/wp-json\/wp\/v2\/pages\/2027\/revisions\/2032"}],"up":[{"embeddable":true,"href":"https:\/\/mproficz.com\/en_gb\/wp-json\/wp\/v2\/pages\/23"}],"wp:attachment":[{"href":"https:\/\/mproficz.com\/en_gb\/wp-json\/wp\/v2\/media?parent=2027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}