{"id":143,"date":"2026-09-11T16:42:19","date_gmt":"2026-09-11T16:42:19","guid":{"rendered":"https:\/\/mproficz.com\/work-2\/pgr-brodno\/"},"modified":"2026-09-29T16:08:19","modified_gmt":"2026-09-29T16:08:19","slug":"pgr-brodno","status":"publish","type":"page","link":"https:\/\/mproficz.com\/en_gb\/work\/pgr-brodno\/","title":{"rendered":"PGR Br\u00f3dno"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull mp-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns mp-case is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column mp-case-aside has-medium-font-size is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:220px\">\n<div class=\"wp-block-group mp-case-nav\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-case-back has-medium-font-size wp-block-paragraph\"><a href=\"\/\">\u2190 Back to work<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\"><a href=\"#overview\">Overview<\/a><\/li>\n\n\n\n<li><a href=\"#overview\">Overview<\/a><\/li>\n\n\n\n<li><a href=\"#problem\">The problem<\/a><\/li>\n\n\n\n<li><a href=\"#audit\">The audit<\/a><\/li>\n\n\n\n<li><a href=\"#structure\">Structure<\/a><\/li>\n\n\n\n<li><a href=\"#flow\">The flow<\/a><\/li>\n\n\n\n<li><a href=\"#ui\">UI direction<\/a><\/li>\n\n\n\n<li><a href=\"#screens\">The screens<\/a><\/li>\n\n\n\n<li><a href=\"#outcome\">Outcome<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column mp-case-main is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"top\" class=\"wp-block-group mp-case-section mp-case-hero\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\" style=\"font-size:16px\">Pgr brodno<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Increase customers reservations<\/h1>\n\n\n\n<div class=\"wp-block-group mp-figure\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-homepage-multiscreens.jpg\" alt=\"Redesigned Folwark Br\u00f3dno homepage on desktop, tablet and mobile\" class=\"wp-image-133\" title=\"PGR Br\u00f3dno\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-homepage-multiscreens.jpg 1200w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-homepage-multiscreens-300x225.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-homepage-multiscreens-1024x768.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-homepage-multiscreens-768x576.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Final homepage, desktop to mobile<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile mp-case-facts is-layout-flex wp-container-core-columns-is-layout-343059db wp-block-columns-is-layout-flex\" style=\"margin-top:32px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-fact-label has-medium-font-size wp-block-paragraph\">Role<\/p>\n\n\n\n<p class=\"mp-fact-value wp-block-paragraph\">UI\u00b7X Designer<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-fact-label has-medium-font-size wp-block-paragraph\">Timeline<\/p>\n\n\n\n<p class=\"mp-fact-value wp-block-paragraph\">Sep to Dec 2025<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-fact-label has-medium-font-size wp-block-paragraph\">Place<\/p>\n\n\n\n<p class=\"mp-fact-value wp-block-paragraph\">Warsaw, Poland<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-fact-label has-medium-font-size wp-block-paragraph\">Scope<\/p>\n\n\n\n<p class=\"mp-fact-value wp-block-paragraph\">UX audit, IA, UI design, UX copy<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-fact-label has-medium-font-size wp-block-paragraph\">Languages<\/p>\n\n\n\n<p class=\"mp-fact-value wp-block-paragraph\">Polish and English<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"overview\" class=\"wp-block-group mp-case-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\" style=\"font-size:16px\">Overview<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Full redesign and booking integration<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Folwark Br\u00f3dno is an educational farm in Warsaw. School groups, birthday parties, botanical workshops, holiday camps and a garden centre, all sold through one website that could not explain any of it. I rebuilt the navigation and designed the reservation experience.<\/p>\n\n\n\n<div class=\"wp-block-columns mp-figure-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column mp-figure-scroll is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"751\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-old-website.jpg\" alt=\"The previous Folwark Br\u00f3dno website\" class=\"wp-image-139\" title=\"PGR Br\u00f3dno\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-old-website.jpg 1200w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-old-website-300x188.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-old-website-1024x641.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-old-website-768x481.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Old website screens<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column mp-figure-scroll is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"751\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-old-website-interior.jpg\" alt=\"A second page of the previous website\" class=\"wp-image-138\" title=\"PGR Br\u00f3dno\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-old-website-interior.jpg 1200w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-old-website-interior-300x188.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-old-website-interior-1024x641.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-old-website-interior-768x481.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Old website screens<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"problem\" class=\"wp-block-group mp-case-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\" style=\"font-size:16px\">The problem<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Plenty to offer, no way to find it<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The farm sells experiences, not products. A parent looking for a birthday party, a teacher planning a class trip and a neighbour buying plants all landed on the same page and got the same flat list of links.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nothing was broken in a way you could screenshot. It was worse than that: everything was one level deep, the offer names did not match what people call these things, and the only booking path was a phone number.<\/p>\n\n\n\n<div class=\"wp-block-columns mp-figure-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column mp-figure-scroll is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"751\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-old-website.jpg\" alt=\"The previous Folwark Br\u00f3dno website\" class=\"wp-image-139\" title=\"PGR Br\u00f3dno\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-old-website.jpg 1200w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-old-website-300x188.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-old-website-1024x641.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-old-website-768x481.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Old website screens<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column mp-figure-scroll is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"751\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-old-website-interior.jpg\" alt=\"A second page of the previous website\" class=\"wp-image-138\" title=\"PGR Br\u00f3dno\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-old-website-interior.jpg 1200w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-old-website-interior-300x188.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-old-website-interior-1024x641.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-old-website-interior-768x481.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Old website screens<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"audit\" class=\"wp-block-group mp-case-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\" style=\"font-size:16px\">The audit<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What the audit turned up<\/h2>\n\n\n\n<p class=\"mp-lede wp-block-paragraph\">I went through the site page by page against usability, consistency and accessibility, then sorted the findings by how much they cost a visitor.<\/p>\n\n\n\n<ul class=\"wp-block-list mp-list\">\n<li>Five audiences, one undifferentiated menu. Schools, families and garden customers all had to self-sort with no help.<\/li>\n\n\n\n<li>Activity pages described the farm, not the activity. No duration, no age range, no price, no next step.<\/li>\n\n\n\n<li>No reservation path on the site. Every booking went through a call or a message, which the team answered by hand.<\/li>\n\n\n\n<li>The English version was a partial translation, so switching language dropped you into dead ends.<\/li>\n\n\n\n<li>Contrast, focus states and link labels failed basic accessibility checks in several places.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group mp-callout\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\" style=\"font-size:16px\">The reframe<\/p>\n\n\n\n<p class=\"mp-callout-text wp-block-paragraph\">The site was not a brochure with a booking problem. It was a booking tool that had been written as a brochure.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"structure\" class=\"wp-block-group mp-case-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\" style=\"font-size:16px\">Structure<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fixing the map before the pixels<\/h2>\n\n\n\n<p class=\"mp-lede wp-block-paragraph\">I regrouped the whole offer around what people come to do, then gave it a mega-menu so the depth is visible without a click.<\/p>\n\n\n\n<div class=\"wp-block-columns mp-steps is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-step-index has-accent-2-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\">01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Group by intent<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Education, celebrations, seasonal workshops, camps and the garden centre became five clear branches instead of one list.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-step-index has-accent-2-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\">02<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Name things properly<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Labels rewritten in the words parents and teachers actually use, in both Polish and English.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns mp-steps is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-step-index has-accent-2-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">03<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Show the depth<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A mega-menu exposes the second level on hover, so the size of the offer reads immediately.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-step-index has-accent-2-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\">04<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">One next step per page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Every activity page ends in the same place: check availability and reserve.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns mp-figure-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full mp-figure-frame\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"775\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-navigation-before.jpg\" alt=\"Navigation before the revamp\" class=\"wp-image-137\" title=\"PGR Br\u00f3dno\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-navigation-before.jpg 1200w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-navigation-before-300x194.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-navigation-before-1024x661.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-navigation-before-768x496.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Navigation before<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full mp-figure-frame\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"749\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-navigation-after.jpg\" alt=\"Navigation after the revamp\" class=\"wp-image-136\" title=\"PGR Br\u00f3dno\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-navigation-after.jpg 1200w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-navigation-after-300x187.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-navigation-after-1024x639.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-navigation-after-768x479.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Navigation after<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"flow\" class=\"wp-block-group mp-case-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\" style=\"font-size:16px\">The flow<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Registration, drawn before it was designed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I mapped the registration journey first: entry points, decision points, what the farm needs to collect, and where a group booking differs from a single family.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then low fidelity wireframes for the homepage and the activity page, so the structure could be argued about while it was still cheap to change.<\/p>\n\n\n\n<div class=\"wp-block-group mp-figure\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full mp-figure-frame\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"771\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-user-flow-registration.jpg\" alt=\"User flow diagram for the registration journey\" class=\"wp-image-140\" title=\"PGR Br\u00f3dno\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-user-flow-registration.jpg 1200w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-user-flow-registration-300x193.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-user-flow-registration-1024x658.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-user-flow-registration-768x493.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Registration user flow<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns mp-figure-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column mp-figure-scroll is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1013\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-wireframe-homepage.jpg\" alt=\"Low fidelity wireframe of the homepage\" class=\"wp-image-142\" title=\"PGR Br\u00f3dno\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-wireframe-homepage.jpg 1200w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-wireframe-homepage-300x253.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-wireframe-homepage-1024x864.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-wireframe-homepage-768x648.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Lo-fi wireframe, homepage<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column mp-figure-scroll is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1197\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-wireframe-activity.jpg\" alt=\"Low fidelity wireframe of an activity page\" class=\"wp-image-141\" title=\"PGR Br\u00f3dno\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-wireframe-activity.jpg 1200w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-wireframe-activity-300x300.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-wireframe-activity-1024x1021.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-wireframe-activity-150x150.jpg 150w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-wireframe-activity-768x766.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Lo-fi wireframe, activity page<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"ui\" class=\"wp-block-group mp-case-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\" style=\"font-size:16px\">UI direction<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Green, but not a leaflet<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The farm is genuinely green and genuinely rural, so the palette had an obvious starting point. The risk was ending up with a village noticeboard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I built the board, picked a deep forest green as the structural colour, kept photography large and warm, and used cards with real hierarchy so the pages carry a lot of offer without shouting.<\/p>\n\n\n\n<div class=\"wp-block-group mp-figure\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1191\" height=\"774\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-inspiration-board.jpg\" alt=\"UI inspiration board for the project\" class=\"wp-image-134\" title=\"PGR Br\u00f3dno\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-inspiration-board.jpg 1191w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-inspiration-board-300x195.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-inspiration-board-1024x665.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-inspiration-board-768x499.jpg 768w\" sizes=\"auto, (max-width: 1191px) 100vw, 1191px\" \/><figcaption class=\"wp-element-caption\">UI inspiration board<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group mp-figure\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1038\" height=\"660\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-iterations.png\" alt=\"Iterations of a page section\" class=\"wp-image-135\" title=\"PGR Br\u00f3dno\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-iterations.png 1038w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-iterations-300x191.png 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-iterations-1024x651.png 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-iterations-768x488.png 768w\" sizes=\"auto, (max-width: 1038px) 100vw, 1038px\" \/><figcaption class=\"wp-element-caption\">Iterations on a section<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"screens\" class=\"wp-block-group mp-case-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\" style=\"font-size:16px\">The screens<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where it landed<\/h2>\n\n\n\n<p class=\"mp-lede wp-block-paragraph\">Every activity page now carries the practical facts first, then the story, then one call to action. Copy was written with neuromarketing principles in mind, which mostly means removing hesitation rather than adding pressure.<\/p>\n\n\n\n<div class=\"wp-block-columns mp-figure-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column mp-figure-scroll is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-homepage-full.jpg\" alt=\"Full redesigned homepage\" class=\"wp-image-132\" title=\"PGR Br\u00f3dno\" \/><figcaption class=\"wp-element-caption\">Homepage, full page<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column mp-figure-scroll is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-holiday-camps.jpg\" alt=\"Holiday camps page\" class=\"wp-image-131\" title=\"PGR Br\u00f3dno\" \/><figcaption class=\"wp-element-caption\">Holiday camps page<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns mp-figure-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-birthday.jpg\" alt=\"Birthday activity page mockup\" class=\"wp-image-129\" title=\"PGR Br\u00f3dno\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-birthday.jpg 1200w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-birthday-300x225.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-birthday-1024x768.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-birthday-768x576.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Birthdays<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-botanical-workshop.jpg\" alt=\"Botanical workshop page mockup\" class=\"wp-image-130\" title=\"PGR Br\u00f3dno\" srcset=\"https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-botanical-workshop.jpg 1200w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-botanical-workshop-300x225.jpg 300w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-botanical-workshop-1024x768.jpg 1024w, https:\/\/mproficz.com\/wp-content\/uploads\/2026\/09\/pgr-botanical-workshop-768x576.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Botanical workshop<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"outcome\" class=\"wp-block-group mp-case-section\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\" style=\"font-size:16px\">Outcome<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What changed<\/h2>\n\n\n\n<div class=\"wp-block-columns mp-metrics is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-metric-num has-accent-2-color has-text-color has-link-color has-x-large-font-size wp-elements-5 wp-block-paragraph\">5<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Audience branches in the mega-menu, replacing one flat list of links.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-metric-num has-accent-2-color has-text-color has-link-color has-x-large-font-size wp-elements-6 wp-block-paragraph\">1<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reservation path, reachable from every activity page instead of a phone number.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mp-metric-num has-accent-2-color has-text-color has-link-color has-x-large-font-size wp-elements-7 wp-block-paragraph\">2<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Languages treated as equals, so switching no longer drops you into a dead end.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group mp-case-section mp-case-next\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mp-eyebrow wp-block-paragraph\" style=\"font-size:16px\">Next case study<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Denti\u2019Cab, booking a dentist without the phone call<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#\">Read it<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/\">All work<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 Back to work Pgr brodno Increase customers reservations Role UI\u00b7X Designer Timeline Sep to Dec 2025 Place Warsaw, Poland Scope UX audit, IA, UI design, UX copy Languages Polish and English Overview Full redesign and booking integration Folwark Br\u00f3dno is an educational farm in Warsaw. School groups, birthday parties, botanical workshops, holiday camps and &#8230; <a title=\"PGR Br\u00f3dno\" class=\"read-more\" href=\"https:\/\/mproficz.com\/en_gb\/work\/pgr-brodno\/\" aria-label=\"Read more about PGR Br\u00f3dno\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":23,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-143","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/mproficz.com\/en_gb\/wp-json\/wp\/v2\/pages\/143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mproficz.com\/en_gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mproficz.com\/en_gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mproficz.com\/en_gb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mproficz.com\/en_gb\/wp-json\/wp\/v2\/comments?post=143"}],"version-history":[{"count":6,"href":"https:\/\/mproficz.com\/en_gb\/wp-json\/wp\/v2\/pages\/143\/revisions"}],"predecessor-version":[{"id":155,"href":"https:\/\/mproficz.com\/en_gb\/wp-json\/wp\/v2\/pages\/143\/revisions\/155"}],"up":[{"embeddable":true,"href":"https:\/\/mproficz.com\/en_gb\/wp-json\/wp\/v2\/pages\/23"}],"wp:attachment":[{"href":"https:\/\/mproficz.com\/en_gb\/wp-json\/wp\/v2\/media?parent=143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}