{"id":1772,"date":"2026-01-13T15:13:41","date_gmt":"2026-01-13T15:13:41","guid":{"rendered":"https:\/\/mproficz.com\/?page_id=1772"},"modified":"2026-01-13T17:10:55","modified_gmt":"2026-01-13T17:10:55","slug":"pgr-brodno-case-study","status":"publish","type":"page","link":"https:\/\/mproficz.com\/en\/pgr-brodno-case-study\/","title":{"rendered":"Pgr Brodno"},"content":{"rendered":"
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Project name<\/h5><\/div>\n\n\n\n

PGR<\/p>\n<\/div>\n\n\n\n

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Customer<\/h5><\/div>\n\n\n\n

Pgr Brodno \u2013 Warsaw, Poland<\/p>\n<\/div>\n\n\n\n

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Role<\/h5><\/div>\n\n\n\n

UX UI Designer & Web Designer
Copywriter
Branding<\/p>\n<\/div>\n\n\n\n

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Results<\/h5><\/div>\n\n\n\n

A clear, modern and responsive website<\/p>\n\n\n\n

Simplification of users flows, both to get the information they seek and to make a registration.<\/p>\n\n\n\n

Highlights of the schools programs and activities<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Redesigning an educational farm\u2019s digital presence to connect children with nature<\/h2><\/div>\n\n\n\n
\"browsers\"<\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n
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\n\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n
Target audience<\/h5><\/div>\n\n\n\n

Families, educational organizations, schools<\/p>\n<\/div><\/div>\n\n\n\n

\n\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n
Localization<\/h5><\/div>\n\n\n\n

English & Polish
Wording challenges<\/p>\n<\/div><\/div>\n\n\n\n

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\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n
Activities<\/h5><\/div>\n\n\n\n

School trips, horse riding, birthday parties, workshops<\/p>\n<\/div><\/div>\n\n\n\n

\n\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\n\n
focus<\/h5><\/div>\n\n\n\n

Animals, botanical workshops, outdoor learning<\/p>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\"old<\/figure>\n\n\n\n
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The old site had given rise to problems, such as a confusing information architecture, which in some places left users from seeing all the information, and chaotic and lengthy user flows to reach a goal.<\/p>\n\n\n\n

My process was appropriate to identify all the existing paths and simplify them.
In addition, we needed to create a site map for unnecessary pages and those that needed to be added. The client\u2019s goal was to promote the school programmes (particularly those at the newly opened primary school) without neglecting the various activities they offer for children.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\"before<\/figure>\n\n\n\n

Before revamp<\/p>\n\n\n\n

Some user flows shows for example that to get to the kindergarden website, you had to go through 4 pages (clicks), and there was no specific button: The link was lost in the content.
My focus was also on thinking about my client\u2019s long-term vision: in the future, they wanted to centralise all their services on the same site. Currently, the nursery, primary school and their activities each have a different site, and the user journey to reach each one is complex. The aim was to make all this.<\/p>\n<\/div>\n\n\n\n

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\"after<\/figure>\n\n\n\n

After revamp<\/p>\n\n\n\n

It was important to determine which pages should remain, which should be removed, and whether new ones should be added for a specific service.
For example, adding a blogs\/articles page, which lists all the company\u2019s events and news, between visitors to quickly view the latest developments.
Distinguishing between \u2018contact\u2019 and \u2018registration\u2019 pages suspicious cognitive load while physically redirecting users to a specific need.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\n
\"catch
Pgr Brodno roadmap<\/figcaption><\/figure>\n\n\n\n
\"user
Registration user flows<\/figcaption><\/figure>\n<\/figure>\n<\/div><\/div>\n\n\n\n
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\"wireframe
Low fidelity wireframe of activities page \u2013 general template, with page specific addons.
Left: Holiday camps page. Right: Birthday activity page.<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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\"homepage
Homepage screens<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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\"botanical
Botanical workshop page<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"birthday
Birthday page \u2013 3 formulas screen<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Visit the website<\/a><\/div>\n<\/div>\n\n\n\n
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What I learned<\/h2><\/div>\n\n\n\n
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<\/path><\/svg><\/span>Planning ahead can save you a lot of time and help knowing how everything is going, even if I don\u2019t stick to a tight schedule<\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>That the design part is only a small part of the job; most of the time, it\u2019s about understanding and searching for solutions to problems, while reassuring or persuading the client to a solutions. It\u2019s all about explaining and presenting, and how you do it matters the most. <\/span><\/div>\n\n\n\n
<\/path><\/svg><\/span>That I shouldn\u2019t doubt myself. I\u2019ve launched myself not knowing everything at the beginning, and i\u2019ve learning along the way and manage to finish the job well. <\/span><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Project name PGR Client Pgr Brodno \u2013 Warsaw, Poland Role UX UI Designer & Web DesignerCopywriterBranding Results A clear, modern and responsive website Simplification of users flows, both to get the information they seek and to make a registration. Highlights of the schools programs and activities Redesigning an educational farm\u2019s digital presence to connect children [...]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"class_list":["post-1772","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"etm-custom-language-flag":false,"vp_sm":false,"vp_md":false,"vp_lg":false,"vp_xl":false,"vp_sm_popup":false,"vp_md_popup":false,"vp_xl_popup":false},"uagb_author_info":{"display_name":"Matthieu_Proficz","author_link":"https:\/\/mproficz.com\/en\/author\/matthieu_proficz\/"},"uagb_comment_info":0,"uagb_excerpt":"Project name PGR Client Pgr Brodno – Warsaw, Poland Role UX UI Designer & Web DesignerCopywriterBranding Results A clear, modern and responsive website Simplification of users flows, both to get the information they seek and to make a registration. Highlights of the schools programs and activities Redesigning an educational farm’s digital presence to connect children…","_links":{"self":[{"href":"https:\/\/mproficz.com\/en\/wp-json\/wp\/v2\/pages\/1772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mproficz.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mproficz.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mproficz.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mproficz.com\/en\/wp-json\/wp\/v2\/comments?post=1772"}],"version-history":[{"count":27,"href":"https:\/\/mproficz.com\/en\/wp-json\/wp\/v2\/pages\/1772\/revisions"}],"predecessor-version":[{"id":1970,"href":"https:\/\/mproficz.com\/en\/wp-json\/wp\/v2\/pages\/1772\/revisions\/1970"}],"wp:attachment":[{"href":"https:\/\/mproficz.com\/en\/wp-json\/wp\/v2\/media?parent=1772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}