Pgr Brodno - Mproficz

Project name

PGR

Customer

Pgr Brodno – Warsaw, Poland

Role

UX UI Designer & Web Designer
Copywriter
Branding

Results

A clear, modern and responsive website

Simplification of users flows, both to get the information they seek and to make a registration.

Highlights of the schools programs and activities

Redesigning an educational farm’s digital presence to connect children with nature

Target audience

Families, educational organizations, schools

Localization

English & Polish
Wording challenges

Activities

School trips, horse riding, birthday parties, workshops

focus

Animals, botanical workshops, outdoor learning

The old site had given rise to problems, such as a confusing information architecture, which in some places left users from seeing all the information, and chaotic and lengthy user flows to reach a goal.

My process was appropriate to identify all the existing paths and simplify them.
In addition, we needed to create a site map for unnecessary pages and those that needed to be added. The client’s goal was to promote the school programmes (particularly those at the newly opened primary school) without neglecting the various activities they offer for children.

Before revamp

Some user flows shows for example that to get to the kindergarden website, you had to go through 4 pages (clicks), and there was no specific button: The link was lost in the content.
My focus was also on thinking about my client’s long-term vision: in the future, they wanted to centralise all their services on the same site. Currently, the nursery, primary school and their activities each have a different site, and the user journey to reach each one is complex. The aim was to make all this.

After revamp

It was important to determine which pages should remain, which should be removed, and whether new ones should be added for a specific service.
For example, adding a blogs/articles page, which lists all the company’s events and news, between visitors to quickly view the latest developments.
Distinguishing between ‘contact’ and ‘registration’ pages suspicious cognitive load while physically redirecting users to a specific need.

user flow registration — Pgr Brodno roadmap

wireframe lofi pgrbrodno activitypage — Low fidelity wireframe of activities page – general template, with page specific addons.
Left: Holiday camps page. Right: Birthday activity page.

homepage multiscreens — Homepage screens

botanical workshop mockup — Botanical workshop page

birthday mockup — Birthday page – 3 formulas screen

Visit the website

What I learned

Planning ahead can save you a lot of time and help knowing how everything is going, even if I don’t stick to a tight schedule

That the design part is only a small part of the job; most of the time, it’s about understanding and searching for solutions to problems, while reassuring or persuading the client to a solutions. It’s all about explaining and presenting, and how you do it matters the most.

That I shouldn’t doubt myself. I’ve launched myself not knowing everything at the beginning, and i’ve learning along the way and manage to finish the job well.